En Ru
Public Relations

Analysis and Strategy

• Research of the brand’s current image, competitors, and media landscape.
• Defining PR goals: awareness, reputation, trust, thought leadership.
• Developing key messages and the brand’s tone of voice.
• Creating a PR strategy and KPIs (number of publications, reach, sentiment index, growth of mentions, etc.).
Stage goal: to understand how the brand is currently perceived and define how it should be positioned in the public space.
Communication Planning
• Creating a PR calendar and media plan.
• Identifying target audiences, media outlets, and opinion leaders.
• Planning news hooks: product launches, collaborations, interviews, CSR initiatives, events, etc.
Stage goal: to build a consistent communication system and define key brand touchpoints.
Content Creation
• Preparing press releases, articles, interviews, and expert columns.
• Developing media kits, speaker bios, and Q&A documents.
• Producing photo and video materials for media distribution.
Stage goal: to provide high-quality, relevant, and engaging content for dissemination.
Media and Influencer Relations
• Sending out press materials and personalized pitches to journalists.
• Organizing publications, interviews, and special projects.
• Collaborating with bloggers, brand ambassadors, and opinion leaders.
• Maintaining long-term relationships with editors and influencers.
Stage goal: to ensure the brand’s positive, consistent, and organic presence in the media landscape.
Events and PR Activities
• Organizing press breakfasts, presentations, collaborations, and events.
• Developing special news hooks (research, rankings, social initiatives).
• Synchronizing offline and online communications.
Stage goal: to strengthen the brand’s image through live interactions and event experiences.
Monitoring and Analytics
• Tracking publications and mentions (media monitoring).
• Analyzing sentiment and reach.
• Preparing PR reports and performance insights.
• Adjusting the strategy based on analytical data. данных.
Stage goal: to evaluate the effectiveness of communications and improve future campaigns.