En Ru
Marketing

Briefing and Analysis

• Receiving and reviewing the client’s brief.
• Analyzing the product, target audience, market, and competitors.
• Defining KPIs and key objectives (awareness, sales, engagement, etc.).
Stage goal: to understand what the business truly needs and which marketing tools will best solve it.
Strategy Development
• Building brand positioning and unique selling proposition (USP).
• Defining promotion channels (digital, offline, PR, influencer, etc.).
• Creating a marketing funnel and media plan. • Setting budgets and timelines for implementation.
Stage goal: to create a strategy that delivers predictable results within the defined budget.
Creative and Concept Development
• Developing the main campaign idea and visual direction.
• Creating the content plan, scripts, layouts, and prototypes.
• Preparing a presentation for client approval.
Stage goal: to translate the strategy into a bright, memorable creative concept.
Campaign Launch
• Setting up targeted, contextual, and/or display advertising.
• Collaborating with bloggers, media, and partners.
• Coordinating all channels and controlling publication timelines.
Stage goal: to launch the campaign flawlessly and ensure maximum synergy across all channels.
Monitoring and Optimization
• Daily analysis of key metrics: CTR, CPA, conversions, reach, ROI, etc.
• A/B testing of creatives and hypotheses.
• Adjusting budgets and campaign settings in real time.
Stage goal: to increase the efficiency and return on advertising investment.
Reporting and Analytics
• Collecting and interpreting data after the campaign concludes.
• Comparing actual results with KPIs and analyzing performance.
• Preparing recommendations for the next marketing cycle.
Stage goal: to demonstrate results and prove the agency’s value.